EFFECTIVE MEDIA RELATIONS AND HANDLING OF MEDIA INTERVIEWS

Introduction
Organisational reputation can be enhanced or damaged by the media. Media relations and Media interviews are key in reputation management and Public Relations best practice. “The Effective media Relations and the Handling of media interviews workshop” is designed for media relations officials, Press Officers, Public Relations Executives and Officials who grant media interviews.

The workshop will examine how to successfully manage media relations and the effective handling of media interviews. Participants will discuss how to maximize media coverage and how to prepare for media interviews. The workshop will also examine Digital Communication and Social Media Techniques.

Workshop Objectives.
At the end of the workshop, participants will

  • Review how to handle media interviews with confidence
  • Learn how to work effectively with the media
  • Discuss how to maximize media coverage
  • Enhance skills for effective use of digital communication & social media strategy

Workshop Contents
Session 1 – Managing Successful Media Relations
Session 2 – Effective Handling of Media Interviews
Session 3 – Targeting: Stakeholders & Media
Session 4 – Digital Communication Skills & Social Media